Good Lab Hair - Full 360 rebrand
Art Direction, Branding re-design, Website Design/Development, Ad’s, Social Media, Image Retouching and Graphic Design
GOOD LAB is a clean, safe & non-toxic hair growth/health brand geared towards helping fight hair loss & stimulate hair regrowth & health with minimal chemicals and never any Minoxidil.
I was hired to completely rebrand the company, taking on the task of leading the artistic direction and visual identity of the brand. My work included web design, social assets and ads, branding, packaging design, PPS consulting, photoshoot art direction and execution. The ultimate goal was to create a universal visual language that would appeal to a wider market as the brand expanded into big-box retail stores.
TONE OF VOICE
Good Lab’s tone of voice strategically does not pander like a hair care brand and is direct and to-the-point: So you can get some relief from the overpromising, overwhelming marketing of haircare products. It encourages taking control of what’s causing your hair loss: quickly, efficiently, and with great results.
COLOR PALETTE
Rooted in a clinical environment this palette translates trustworthiness and effectiveness while still being playful enough to motivate customer conversion.
